Design & Branding 14 Apr 2021 Purple Conversations: Cameron Wong Cameron Wong is a key part of Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London. Read more
Design & Branding 7 Dec 2021 Rebranding pitfalls and how to avoid them Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Read more
Design & Branding 9 Oct 2016 5 ways to improve user experience User experience is about being curious, asking a lot of questions and challenging assumptions. Senior Designer Adam Elovalis says asking Read more
Design & Branding 20 Oct 2021 Should design agencies be more transparent about their work? Are some design agencies living solely on the reputation of their past work, or are they who they say they Read more
Design & Branding 14 Jan 2019 The difference between PR and advertising (and why they are sometimes the same) What’s the difference between public relations and advertising? I get asked this a lot, even by people in each respective Read more
Design & Branding 1 Feb 2021 New Year, New Digital Marketing Trends? This year, digital marketing will continue to evolve, and given the rapid onset of new technologies and trends, skilled marketers Read more