Design & Branding 9 Mar 2021 Branding analysis: WA State Election With Zac Kirkup conceding that the WA Liberals are facing defeat, and the overwhelmingly positive polls that have been published of late for Labor, it seems that the WA State Election is in the bag for incumbent Premier Mark McGowan. Or is it? Read more
Design & Branding 7 Dec 2021 Rebranding pitfalls and how to avoid them Branding and rebranding is often thought of as a sale-driving or marketing objective. But it’s so much more than that. Read more
Design & Branding 23 Feb 2018 When bad UX design is a deal breaker Bad user experience can be as costly as bad customer experience — just ask Designer Adam Elovalis, whose patience was Read more
Design & Branding 17 Dec 2020 Purple Conversations: Glenn Langridge In between helping clients achieve their digital goals, Purple’s Head of Digital, Glenn Langridge takes a break to tell us Read more
Design & Branding 26 Jul 2023 Elon’s risky brand move brings Twitter back to headlines around the world Twitter has made headlines again with its recent rebrand, simply "X", in favor of Elon's love for the letter. Read more
Design & Branding 9 May 2018 Can better branding foil fake wines? The damage to wine labels of knock-off brand lookalikes is significant – both for sales and reputation. But the trade Read more