Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
Design & Branding 13 Sep 2017 Seven brands taking a marriage equality stand How do brands walk the line between supporting employees and diversity and not wandering into political fire? Ruth Callaghan looks Read more
Purple news 15 Apr 2024 Cannings Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more
Design & Branding 9 Sep 2016 Origin of the specifics: the evolution of the annual report Annual reports are no longer the same beasts they were 10 years ago – Cameron Jones explores the evolution of Read more
Design & Branding 2 Apr 2018 Let’s talk about branding, not blanding Let’s talk about branding, not blanding Photo by Daryan Shamkhali on Unsplash Purple Art Director Cameron Jones discusses how to stand out the competitive world of branding. Rebranding can be tricky. And expensive. Making your business stand out while keeping it aligned with your overall strategy can be tough. Getting the perfect balance between... Read more
Design & Branding 29 Oct 2016 User experience: Utopia or millstone? User experience is not just a design consideration – it can be the measure of your success, writes Purple Senior Read more