Digital 7 Jul 2023 Why you need to start thinking about Threads This week marked the arrival of Threads, the anticipated social media platform hailed as Instagram's "Twitter Killer." Read more
Communications 2 Aug 2022 Why your communications need more emojis… yes, really It might be hard to remember a time before emojis. Dubbed the ‘world’s fastest growing language,’ emojis have integrated themselves Read more
Design & Branding 14 Apr 2021 Purple Conversations: Cameron Wong Cameron Wong is a key part of Purple’s digital team, helping clients choose the right tools and interpret data to hone their digital strategies. A self-confessed marketing nerd, Cameron has a background working for non-profits and sporting organisations in Western Australia and a leading global technology conference producer in London. Read more
Design & Branding 20 Oct 2021 Should design agencies be more transparent about their work? Are some design agencies living solely on the reputation of their past work, or are they who they say they Read more
Digital 27 Apr 2021 How Spotify uses data to tell a story Big data can feel scary. Data collection is seen as a giant absorbent sponge, soaking up any and all information from consumers. At least, that’s the sentiment shared by 70% of Australians. Yet Read more
Digital 20 Dec 2023 What can we do with a whole year’s worth of data? Data. Not exactly the most colourful four-letter word. It can be a subject as dry as the Simpson Desert, but dig a little deeper, and it can reveal an oasis, with enormous and often largely untapped potential. Read more